Trademark registration rules, filing steps, and fees vary by country. Review the service details and process below before you file.
$599+Gov Fees
No complicated packages
just a single price that includes services others reserve for their premium packages
1 Office Action Response Included
Submit a Statement of Use
In-Depth Search + Risk Report
Professional Consulting Services
Filed by a licensed attorney from the internal KOKOIP team
Normally filed in 3–5 business days after complete materials
Exclusive, High-Value Service
1 Office Action Response Included
Receiving an Office Action is highly likely, and almost all agencies charge a fee of $300–$500/per; however, we provide one response free of charge
Submit a Statement of Use
If your trademark has never been used, other agents charge a service fee of $100–$300 to file a Statement of Use, whereas we provide this service for free
Backed by a Team of 20+ Licensed Attorneys
Our internal team includes 20+ licensed trademark and patent attorneys, each averaging over 5 years of active practice and more than 1,000 cases handled. From clean-cut word mark registrations to complicated office action disputes — they've seen it all.
Your filing isn't going to a trainee. It's handled by someone who does this every day.
20+
Licensed Attorneys
5+
Years Avg. Practice
1k+
Cases Handled
File Now, Sell Later — or the Other Way Around
The US has two distinct filing tracks. Picking the wrong one can create problems down the line
Already Selling in the US
Use-Based (1a)
Currently using.submit a product listing screenshot or similar evidence to prove current use in commerce
Launching Soon
Intent-to-Use (1b)
Never used.lock in your brand name before launch. Submit proof of use once your product is live
Amazon tip: Your application serial number — not the registration certificate — is all Amazon needs for Brand Registry. You can get it within days of filing.
Word Mark or Logo — What Should You Register?
The US has two distinct filing tracks. Picking the wrong one can create problems down the line
KOKOIP
Word Mark
protects your brand name in any font, color, or design. Your protection stays intact even if your logo evolves over time
KOKOIP
Design Mark
protects your specific logo. Narrower coverage, but valuable once your visual identity is finalized
Our Recommendation Start with a word mark — it gives you the broadest protection. Add a logo mark once your visual identity is locked in. Both can be filed together for full coverage.
For Amazon Sellers, Trademarks play a vital role
a trademark isn't just about stopping copycats. It's the key that unlocks Amazon Brand Registry — and Brand Registry is what separates a basic seller account from a fully-powered brand presence on the platform.
Once enrolled, here's what you actually get access to:
A+ Content — go beyond the standard listing with richer visuals and layouts that convert better
Brand Storefront — your own dedicated space on Amazon, no ads required to drive traffic there
Sponsored Brands & Video Ads — high-visibility ad placements your competitors without trademarks simply can't access
Brand Analytics — real data on what customers search for, and what they compare you against before buying
Vine & Transparency — fast-track your first reviews and stop counterfeits before they reach customers
Good news
You don't need to wait for registration. Your USPTO application serial number qualifies you to enroll — and you can have that within days of filing.
FAQ
Yes, in many cases you can get started before the trademark is fully registered, but it depends on your trademark status and Amazon's review. Amazon generally accepts brands with either a pending or registered trademark. The mark can be a word mark, or a logo/design mark that includes words, letters, or numbers. Your brand name or logo also needs to appear permanently on the product or packaging. In simple terms: once your U.S. trademark application has been filed and you have a serial number, you may be able to start the Brand Registry process. However, a pending trademark does not give you the same level of enforcement power as a registered trademark. Some brand protection tools may only become fully available after the trademark is officially registered.
Yes, it can definitely affect the review. Amazon will compare the brand name in your trademark record with the brand name shown in your Brand Registry application, product images, packaging images, and logo files. Small differences can cause delays. For example, if the trademark says "ABC HOME," but your packaging says "ABCHOME," or your store uses "ABC Home Official," Amazon may ask for clarification or additional proof. Before filing, it is worth locking in the exact brand name you want to use, including spacing, hyphens, capitalization, and plural forms. The more consistent everything is, the smoother the Brand Registry process usually is.
Not necessarily. Trademark classes should be based on the products you actually sell, or products you realistically plan to sell soon. They should not be copied blindly from Amazon's product categories. For example, kitchen organizers, pet supplies, and electronic accessories may fall into different trademark classes. But if you currently only sell water bottles, it usually does not make sense to add a long list of unrelated classes just because you might expand someday. More classes mean higher filing costs, more proof-of-use requirements, and more maintenance work later. A more practical approach is to protect your core product line first, then file additional applications as your brand expands.
Yes. If you have not started selling in the U.S. yet, you may be able to file based on "intent to use." This means you have a real plan to use the trademark in U.S. commerce, even if the product has not officially launched yet. Think of it as getting in line early. It can help you secure an earlier filing date while you prepare your Amazon store, packaging, listing, and inventory. But it is not an instant registration. Before the trademark can fully register, you still need to submit proof that the brand is actually being used in commerce, such as on product packaging or a live sales page. If you are still preparing to launch, timing matters. You need to plan around trademark deadlines so the application does not expire before you are ready to provide real use evidence.
They can, but only if they show real trademark use. A specimen is not just a nice product mockup. It needs to show that customers can connect the trademark with the actual goods being sold. Common examples include product labels, hang tags, packaging, product containers, or a live online sales page where the product can be purchased. For website or Amazon screenshots, the page should clearly show the brand, the product, and purchase-related information. It is also best to keep the URL and access date visible. Avoid using Photoshop images, renderings, temporary stickers, or packaging designs that have not actually been used. The U.S. trademark office is paying closer attention to fake or digitally altered specimens, and weak evidence can lead to refusals or other serious problems.
After filing, you usually receive a trademark serial number first. For Amazon sellers, that serial number is often the key milestone because it may allow you to begin preparing or submitting a Brand Registry application. The full trademark registration timeline is harder to predict. Examination time, Office Actions, publication, opposition, and proof-of-use requirements can all affect the total timeline. Some applications move forward smoothly, while others need additional responses before they can register. It helps to think in two stages: first, file the trademark and get the serial number so you can move toward Brand Registry; second, complete the trademark registration so your brand protection position becomes stronger. If you receive an Office Action, it does not always mean the application has failed, but it does need to be handled properly and on time.
The trademark should be filed under the real owner of the brand. A trademark is not just a formality for Amazon; it is a business asset. It can affect brand authorization, account transfers, investor due diligence, anti-counterfeiting actions, and future sales of the business. If the brand is operated by a company, filing under the company name is often cleaner. If the trademark is filed under an individual first, it may be possible to transfer it later, but that adds extra steps and costs. Do not treat the Amazon store name as the owner unless it is actually the legal entity that owns the brand. Also, if the applicant is based outside the United States, U.S. trademark matters generally need to be handled through a U.S.-licensed trademark attorney.
No. Brand Registry is powerful, but it is not a one-click cleanup tool. It gives you better brand protection tools, but every complaint still needs a valid reason and supporting evidence. For example, a seller may be removed if there is a real issue such as counterfeit goods, trademark misuse, or a listing that does not match your branded product. But if the seller is offering genuine inventory and there is no clear infringement, the situation may be more complicated. A better way to think about Brand Registry is this: it gives you the foundation for enforcement. The stronger your trademark registration, product evidence, packaging evidence, listing screenshots, and complaint strategy are, the better your chance of getting results.
It depends on your product risk. Brand Registry helps prove and manage brand ownership on Amazon. Transparency is more focused on item-level anti-counterfeiting and supply chain control. Transparency may be worth considering if your product has a higher price point, strong repeat purchase demand, a higher risk of counterfeits, or a history of unauthorized channel leakage. It can help make sure each unit sold on Amazon carries a unique code that can be verified. For many sellers, the best sequence is: file the U.S. trademark, complete Brand Registry, then evaluate whether Transparency makes sense for specific products. Not every product needs it, but for easy-to-copy or high-value items, it can be a useful extra layer of protection.
Not automatically. A U.S. trademark can last for a very long time, but only if it continues to be used and the required maintenance filings are submitted on time. The first major maintenance deadline usually falls between the fifth and sixth year after registration. Another key filing comes around the ninth to tenth year, and then renewals are generally due every ten years after that. If these filings are missed, the registration can be cancelled. For Amazon sellers, it is smart to keep records of real brand use over time, including packaging photos, product photos, Amazon listings, sales pages, and other evidence. Trademark registration is not the finish line. It is part of long-term brand asset management.
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