Trademark registration rules, filing steps, and fees vary by country. Review the service details and process below before you file.
$499+Gov Fees
No complicated packages
just a single price that includes services others reserve for their premium packages
1 Office Action Response Included
Application Follow-Up Support
In-Depth Search + Risk Report
Professional Consulting Services
Filed by a licensed attorney from the internal KOKOIP team
Normally filed in 3–5 business days after complete materials
Exclusive, High-Value Service
1 Office Action Response Included
$300–$500 Receiving an Office Action or examiner objection is common in many markets; however, we provide one response free of charge
Application Follow-Up Support
$100–$300 Other agents often charge separately for post-filing follow-up, whereas we include practical guidance during the application process
Backed by a Team of 20+ Licensed Attorneys
Our internal team includes 20+ licensed trademark and patent attorneys, each averaging over 5 years of active practice and more than 1,000 cases handled. From clean-cut word mark registrations to complicated office action disputes — they've seen it all.
Your filing isn't going to a trainee. It's handled by someone who does this every day.
20+
Licensed Attorneys
5+
Years Avg. Practice
1k+
Cases Handled
Word Mark or Logo — What Should You Register?
The choice affects the scope of protection. Picking the wrong one can create problems down the line
KOKOIP
Word Mark
protects your brand name in any font, color, or design. Your protection stays intact even if your logo evolves over time
KOKOIP
Design Mark
protects your specific logo. Narrower coverage, but valuable once your visual identity is finalized
Our Recommendation Start with a word mark — it gives you the broadest protection. Add a logo mark once your visual identity is locked in. Both can be filed together for full coverage.
For Amazon Sellers, Trademarks play a vital role
a trademark isn't just about stopping copycats. It's the key that unlocks Amazon Brand Registry — and Brand Registry is what separates a basic seller account from a fully-powered brand presence on the platform.
Once enrolled, here's what you actually get access to:
A+ Content — go beyond the standard listing with richer visuals and layouts that convert better
Brand Storefront — your own dedicated space on Amazon, no ads required to drive traffic there
Sponsored Brands & Video Ads — high-visibility ad placements your competitors without trademarks simply can't access
Brand Analytics — real data on what customers search for, and what they compare you against before buying
Vine & Transparency — fast-track your first reviews and stop counterfeits before they reach customers
Good news
You don't need to wait for the final registration in every situation. A pending application number can often support Brand Registry review — and you can have that within days of filing.
FAQ
Yes. A Mexican trademark filed or registered with IMPI can support Amazon Brand Registry, especially for sellers who operate on Amazon.com.mx or want a trademark from a recognized Amazon marketplace jurisdiction. As with any Brand Registry filing, the trademark must match the brand you show on products or packaging. If the trademark says one thing and the product image says another, the problem is usually not the trademark office - it is inconsistent brand presentation.
Keep them as close as possible. Amazon's review is very literal: spelling, spacing, accents, and logo wording should line up with the trademark record and the brand shown on your product or packaging. This is especially important for Spanish-language packaging or bilingual packaging. If you use an English brand plus Spanish product descriptions, make sure the actual brand name remains clear and unchanged.
Mexico follows the Nice Classification system. Each class should reflect the products you actually sell or plan to sell soon, such as electronics, clothing, cosmetics, household goods, or pet products. Do not copy every Amazon category into your trademark filing. A trademark class is not the same as an Amazon browse category. The filing should be legally accurate and commercially useful, not simply broad for the sake of looking bigger.
Yes. You can file before your Amazon Mexico launch. This is often the better approach because it gives you time to clear the brand, file the application, and prepare Brand Registry materials before your listings go live. However, Mexico has an important maintenance point: after registration, a declaration of actual and effective use is required around the third anniversary of the registration. So the filing should be tied to a real plan to use the mark in Mexico.
Prepare clear product or packaging images where the brand is permanently shown. Printed packaging, product labels, tags, and instruction materials usually work better than temporary stickers or digitally edited images. If your product is sold on Amazon.com.mx, keep screenshots of live listings, invoices, product photos, and packaging files. These records can help with Brand Registry, future complaints, and later trademark maintenance.
Mexico can be relatively efficient compared with some larger jurisdictions, but timing still depends on IMPI's examination, possible objections, and third-party issues. A smooth case may move faster than a case involving similar earlier marks or broad goods descriptions. For Amazon sellers, the best timing strategy is to file before launch, not after a hijacker appears. Once a brand conflict starts on Amazon, waiting for a new trademark filing to mature can be frustrating.
Use the real brand owner. If your Amazon business is operated through a company, the company should usually own the Mexican trademark. This makes authorization, distribution, sale of the brand, and enforcement easier to document. If you file personally first and move the brand later, record the assignment properly. Amazon and local enforcement partners may ask who owns the trademark and who is authorized to act.
Yes, especially when the issue involves misuse of your brand name, fake branded products, or confusingly similar product presentation. The trademark gives you a legal anchor for Amazon complaints and local enforcement strategy. But a trademark does not automatically remove every reseller. If someone is selling genuine goods, the analysis may be different. The strongest cases usually involve fake goods, copied branding, misleading listings, or brand names used without authorization.
No. A Mexican trademark protects rights in Mexico. It does not give you trademark ownership in the United States, Canada, the EU, or the UK. If your Amazon business sells across North America, consider a layered strategy: Mexico for Amazon.com.mx, the United States for Amazon.com, and Canada for Amazon.ca. Each market has its own trademark risk profile.
Track the maintenance deadlines carefully. Mexican trademarks are generally protected for 10 years from grant and can be renewed, but Mexico also requires a declaration of actual and effective use after registration, around the third anniversary. For Amazon sellers, keep practical evidence: sales screenshots, invoices, product photos, packaging, and shipping records. These are not just paperwork. They help prove the brand is truly being used in Mexico.
Register in 2+ countries and get 10% off service fees.
KOKOIP