Trademark registration rules, filing steps, and fees vary by country. Review the service details and process below before you file.
$399+Gov Fees
No complicated packages
just a single price that includes services others reserve for their premium packages
1 Office Action Response Included
Application Follow-Up Support
In-Depth Search + Risk Report
Professional Consulting Services
Filed by a licensed attorney from the internal KOKOIP team
Normally filed in 3–5 business days after complete materials
Exclusive, High-Value Service
1 Office Action Response Included
$300–$500 Receiving an Office Action or examiner objection is common in many markets; however, we provide one response free of charge
Application Follow-Up Support
$100–$300 Other agents often charge separately for post-filing follow-up, whereas we include practical guidance during the application process
Backed by a Team of 20+ Licensed Attorneys
Our internal team includes 20+ licensed trademark and patent attorneys, each averaging over 5 years of active practice and more than 1,000 cases handled. From clean-cut word mark registrations to complicated office action disputes — they've seen it all.
Your filing isn't going to a trainee. It's handled by someone who does this every day.
20+
Licensed Attorneys
5+
Years Avg. Practice
1k+
Cases Handled
Word Mark or Logo — What Should You Register?
The choice affects the scope of protection. Picking the wrong one can create problems down the line
KOKOIP
Word Mark
protects your brand name in any font, color, or design. Your protection stays intact even if your logo evolves over time
KOKOIP
Design Mark
protects your specific logo. Narrower coverage, but valuable once your visual identity is finalized
Our Recommendation Start with a word mark — it gives you the broadest protection. Add a logo mark once your visual identity is locked in. Both can be filed together for full coverage.
For Amazon Sellers, Trademarks play a vital role
a trademark isn't just about stopping copycats. It's the key that unlocks Amazon Brand Registry — and Brand Registry is what separates a basic seller account from a fully-powered brand presence on the platform.
Once enrolled, here's what you actually get access to:
A+ Content — go beyond the standard listing with richer visuals and layouts that convert better
Brand Storefront — your own dedicated space on Amazon, no ads required to drive traffic there
Sponsored Brands & Video Ads — high-visibility ad placements your competitors without trademarks simply can't access
Brand Analytics — real data on what customers search for, and what they compare you against before buying
Vine & Transparency — fast-track your first reviews and stop counterfeits before they reach customers
Good news
You don't need to wait for the final registration in every situation. A pending application number can often support Brand Registry review — and you can have that within days of filing.
FAQ
Yes. An Australian trademark filed or registered with IP Australia can support Amazon Brand Registry for sellers building or protecting a brand on Amazon Australia, subject to Amazon's current requirements. For Amazon, the trademark is only one part of the review. Your brand name, trademark record, product images, packaging photos, and seller account information should tell the same story. A clean trademark filing helps, but a mismatch between the mark and the way the brand appears on your listing can still slow things down.
TM Headstart can be useful if you want an early assessment before converting the request into a full application. It can help identify obvious problems before the application becomes publicly visible. A standard application may be suitable when the mark and goods are already clear. The right choice depends on urgency, budget, and how much risk you want to identify before filing.
A word mark is usually the best first filing because it protects the brand name itself. This helps if you later update the logo, change colors, or redesign packaging. A logo filing is helpful when the visual mark is distinctive and consistently used. But for many private label sellers, the word mark is the more flexible foundation for Brand Registry and enforcement.
Yes. You can file before launch, but you should have a genuine intention to use the mark in Australia for the listed goods or services. This is useful for sellers preparing Amazon.com.au listings, shipping inventory, or speaking with local distributors. Filing early can reduce the risk of discovering conflicts after packaging and product photos are already prepared.
Choose classes based on the goods you actually sell or will realistically sell soon. Australia uses the Nice Classification and IP Australia's picklist can help select accepted goods descriptions. Do not simply file every class that might be loosely connected to your Amazon store. A focused application is usually cleaner, cheaper, and easier to maintain.
Prepare clear product or packaging photos where the brand is visible and permanently applied. The brand shown should match the trademark record and the brand name entered in Brand Registry. Avoid mockups, temporary stickers, or low-resolution photos. If Amazon cannot clearly connect the trademark to the product customers receive, the application may be delayed or rejected.
IP Australia states that registering a trade mark takes at least seven months. The exact timing depends on examination, acceptance, opposition periods, and whether any issues are raised. Because of that waiting period, sellers should file before launch or early in the product planning process, especially if Amazon Brand Registry is part of the launch plan.
Yes. A registered Australian trademark gives you a local right that can support platform complaints, takedown requests, customs strategy, and action against confusingly similar brands in Australia. For Amazon sellers, it is strongest when the trademark, packaging, listing, and sales evidence are consistent. The cleaner your evidence, the easier it is to explain the problem to a platform or lawyer.
No. An Australian trademark protects Australia only. It does not automatically cover New Zealand, Singapore, the United States, or the EU. If you sell across multiple Amazon marketplaces, you should plan filings by market. Australia can be a good starting point for Amazon.com.au, but it is not a substitute for U.S., EU, UK, or Asian filings.
Australian trademark protection lasts for 10 years and can be renewed indefinitely. There is no regular U.S.-style statement of use filing, but actual use still matters. A registered mark can be attacked for non-use if it has not been used for the relevant period. Keep sales records, listing screenshots, packaging photos, invoices, and advertising proof for the Australian market.
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