Trademark registration rules, filing steps, and fees vary by country. Review the service details and process below before you file.
$499+Gov Fees
No complicated packages
just a single price that includes services others reserve for their premium packages
1 Office Action Response Included
Application Follow-Up Support
In-Depth Search + Risk Report
Professional Consulting Services
Filed by a licensed attorney from the internal KOKOIP team
Normally filed in 3–5 business days after complete materials
Exclusive, High-Value Service
1 Office Action Response Included
$300–$500 Receiving an Office Action or examiner objection is common in many markets; however, we provide one response free of charge
Application Follow-Up Support
$100–$300 Other agents often charge separately for post-filing follow-up, whereas we include practical guidance during the application process
Backed by a Team of 20+ Licensed Attorneys
Our internal team includes 20+ licensed trademark and patent attorneys, each averaging over 5 years of active practice and more than 1,000 cases handled. From clean-cut word mark registrations to complicated office action disputes — they've seen it all.
Your filing isn't going to a trainee. It's handled by someone who does this every day.
20+
Licensed Attorneys
5+
Years Avg. Practice
1k+
Cases Handled
Word Mark or Logo — What Should You Register?
The choice affects the scope of protection. Picking the wrong one can create problems down the line
KOKOIP
Word Mark
protects your brand name in any font, color, or design. Your protection stays intact even if your logo evolves over time
KOKOIP
Design Mark
protects your specific logo. Narrower coverage, but valuable once your visual identity is finalized
Our Recommendation Start with a word mark — it gives you the broadest protection. Add a logo mark once your visual identity is locked in. Both can be filed together for full coverage.
For Amazon Sellers, Trademarks play a vital role
a trademark isn't just about stopping copycats. It's the key that unlocks Amazon Brand Registry — and Brand Registry is what separates a basic seller account from a fully-powered brand presence on the platform.
Once enrolled, here's what you actually get access to:
A+ Content — go beyond the standard listing with richer visuals and layouts that convert better
Brand Storefront — your own dedicated space on Amazon, no ads required to drive traffic there
Sponsored Brands & Video Ads — high-visibility ad placements your competitors without trademarks simply can't access
Brand Analytics — real data on what customers search for, and what they compare you against before buying
Vine & Transparency — fast-track your first reviews and stop counterfeits before they reach customers
Good news
You don't need to wait for the final registration in every situation. A pending application number can often support Brand Registry review — and you can have that within days of filing.
FAQ
Yes. A Japan trademark filed or registered with the Japan Patent Office can be a strong basis for Amazon Brand Registry when you are building or protecting a brand on Amazon Japan. For Amazon, the trademark is only one part of the review. Your brand name, trademark record, product images, packaging photos, and seller account information should tell the same story. A clean trademark filing helps, but a mismatch between the mark and the way the brand appears on your listing can still slow things down.
If your Amazon brand is shown in English, the English word mark is usually the first priority. But Japan is a market where pronunciation matters, so many sellers also consider a katakana version if Japanese customers, distributors, or ads will use it. A logo can be useful once the visual identity is stable. However, for Brand Registry and long-term enforcement, a word mark usually gives broader and cleaner protection than a logo alone.
No. Japan allows filing before actual sales, as long as the application reflects a real intention to use the mark. This is helpful for sellers preparing to enter Amazon.co.jp or working with Japanese distributors. After registration, non-use can become a problem if the trademark is not used for three consecutive years. So even if you file early, keep a realistic launch plan and save proof of use once sales begin.
Choose classes based on your actual products, not just Amazon categories. Japan follows the Nice Classification, but the goods descriptions still need to be clear and acceptable to the JPO. If you sell several product lines, you may need multiple classes. It is better to cover the real products you plan to sell soon than to file a broad list that does not match your business.
Yes. A Japan trademark gives you a local right that can support enforcement against confusingly similar brands, copycat packaging, or unauthorized sellers targeting the Japanese market. For Amazon sellers, this matters because Japanese customers often pay close attention to brand trust, packaging quality, and after-sales support. A registered mark makes your brand look more serious and gives you a stronger base for platform complaints.
Prepare product or packaging photos that clearly show the brand as a permanent part of the product, label, box, tag, or packaging. The brand should match the trademark record as closely as possible. Avoid temporary stickers, edited mockups, or images where the brand is too small to read. Amazon review teams generally want to see that the brand is actually used on the product customers receive.
If there are no objections or oppositions, Japan can be relatively efficient compared with some larger jurisdictions. The total timing still depends on examination, publication, registration fee payment, and any third-party challenges. A pre-filing search is important because Japan has many existing English and Japanese marks. Even a name that looks available in English may have a similar katakana version already on record.
No. A Japan trademark protects your brand in Japan only. It does not cover China, Korea, Singapore, Thailand, Vietnam, or other markets. If your supply chain is in China and your sales are in Japan, you may need both China and Japan filings. If you plan to expand across Asia, a coordinated filing strategy is safer than filing one country at a time after problems appear.
Yes. Foreign companies and individuals can file in Japan, but they usually work through a local Japanese representative for prosecution and office communications. For Amazon sellers, the key is to make sure the applicant name matches the real brand owner. If the wrong company or service provider owns the mark, Brand Registry and future brand transfer can become complicated.
Yes. A Japan trademark right lasts 10 years from registration and can be renewed for further 10-year periods. Renewal should be handled before the deadline. There is no routine U.S.-style use declaration, but unused marks can be attacked after three consecutive years of non-use. Keep product listings, invoices, packaging photos, and advertising records as proof of genuine use in Japan.
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