Trademark registration rules, filing steps, and fees vary by country. Review the service details and process below before you file.
$699+Gov Fees
No complicated packages
just a single price that includes services others reserve for their premium packages
1 Office Action Response Included
Application Follow-Up Support
In-Depth Search + Risk Report
Professional Consulting Services
Filed by a licensed attorney from the internal KOKOIP team
Normally filed in 3–5 business days after complete materials
Exclusive, High-Value Service
1 Office Action Response Included
$300–$500 Receiving an Office Action or examiner objection is common in many markets; however, we provide one response free of charge
Application Follow-Up Support
$100–$300 Other agents often charge separately for post-filing follow-up, whereas we include practical guidance during the application process
Backed by a Team of 20+ Licensed Attorneys
Our internal team includes 20+ licensed trademark and patent attorneys, each averaging over 5 years of active practice and more than 1,000 cases handled. From clean-cut word mark registrations to complicated office action disputes — they've seen it all.
Your filing isn't going to a trainee. It's handled by someone who does this every day.
20+
Licensed Attorneys
5+
Years Avg. Practice
1k+
Cases Handled
Word Mark or Logo — What Should You Register?
The choice affects the scope of protection. Picking the wrong one can create problems down the line
KOKOIP
Word Mark
protects your brand name in any font, color, or design. Your protection stays intact even if your logo evolves over time
KOKOIP
Design Mark
protects your specific logo. Narrower coverage, but valuable once your visual identity is finalized
Our Recommendation Start with a word mark — it gives you the broadest protection. Add a logo mark once your visual identity is locked in. Both can be filed together for full coverage.
For Amazon Sellers, Trademarks play a vital role
a trademark isn't just about stopping copycats. It's the key that unlocks Amazon Brand Registry — and Brand Registry is what separates a basic seller account from a fully-powered brand presence on the platform.
Once enrolled, here's what you actually get access to:
A+ Content — go beyond the standard listing with richer visuals and layouts that convert better
Brand Storefront — your own dedicated space on Amazon, no ads required to drive traffic there
Sponsored Brands & Video Ads — high-visibility ad placements your competitors without trademarks simply can't access
Brand Analytics — real data on what customers search for, and what they compare you against before buying
Vine & Transparency — fast-track your first reviews and stop counterfeits before they reach customers
Good news
You don't need to wait for the final registration in every situation. A pending application number can often support Brand Registry review — and you can have that within days of filing.
FAQ
Yes. A Brazilian trademark filed or registered with INPI can support Amazon Brand Registry, especially for sellers planning to operate on Amazon.com.br or protect their brand in Brazil. Brazil is a large marketplace with its own language, platform habits, and local IP rules. If Brazil is part of your Amazon strategy, a local trademark is much stronger than relying only on a U.S. or EU registration.
Yes. Consistency matters. Amazon will look for the same brand name or logo across the trademark record, product photos, packaging, and Brand Registry application. If you use Portuguese packaging, the brand can still be an English word, but it should be shown clearly as the brand. Do not hide the brand in tiny text while another name appears more prominently on the package.
Brazil follows the Nice Classification system, but Brazil is commonly handled as a single-class filing system. That means each class may need its own application instead of one broad multi-class application. For Amazon sellers, this makes class planning especially important. If you sell phone cases and cosmetics, those are not just different Amazon categories - they may require separate trademark filings in different classes.
Yes. You can file before launching sales in Brazil. In many cases, this is the safer route because Brazil is a first-to-file jurisdiction in practice and local brand conflicts can be expensive to fix later. You do not need to wait until your product is fully live on Amazon.com.br, but the application should match a real commercial plan. Once registered, the mark should be used in Brazil to avoid future non-use risk.
Use clear photos showing the brand printed or permanently displayed on the product or packaging. For Amazon, packaging evidence should look like real commercial packaging, not a quick mockup made only for review. If you localize product descriptions into Portuguese, keep the brand name stable. Translation should explain the product, not change the brand.
Brazil may take longer than some sellers expect. After filing, the application is published, third parties have an opposition period, and INPI later examines the mark. Objections or oppositions can extend the timeline. For Amazon sellers, the practical advice is simple: do not wait until you have a fast-growing Brazil listing to file. File early enough that Brand Registry and enforcement are not blocked by a trademark bottleneck.
Use the real brand owner. If a company owns the Amazon business, supplier contracts, and packaging assets, it is usually better for that company to own the Brazilian trademark too. Brazilian trademark matters often require local representative handling. Keeping ownership clean from the beginning reduces questions later when you need to enforce rights or authorize a distributor.
Yes, especially for fake products, copied brand names, or confusing listings on Amazon.com.br. A local trademark gives your complaint more weight and helps show that you own the brand in Brazil. Still, Amazon enforcement works best when your evidence is organized: registration or application record, product packaging, order screenshots, infringing URLs, and a clear explanation of the confusion.
No. A Brazilian trademark protects the brand in Brazil. It does not create trademark rights in the United States, Mexico, the EU, or the UK. A Brazilian filing can be part of a global Amazon strategy, but it should not be treated as a substitute for filings in your main sales markets.
A Brazilian trademark generally lasts 10 years from registration and can be renewed for further 10-year periods. However, the mark should be used in Brazil because it can become vulnerable to non-use cancellation after 5 years from grant. For Amazon sellers, keep proof of Brazilian market use: Amazon Brazil listings, sales records, local invoices, packaging, shipping records, and dated product photos.
Register in 2+ countries and get 10% off service fees.
KOKOIP